One of the markets that Apple has continued to stay away from is the low-cost, cheaper built smartphone. For years Apple has always portrayed its products are more superior, better built, and able to stand the test of time. That has been the major selling factor for their high priced, some would say "luxury", items. And, it is the reason that many people buy them with each new launch.
http://www.uniea.com/blog/49/will-a-cheaper-iphone-damage-apple-further-or-help
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