All Apple iPhones are created in uniform; equally furnished with the same features everyone can maximize, covered with a distinct style everyone knows about. It's beautiful -- but for some, bland. With the iPhone, the need for individuality arises -- thanks to the versatility of iOS and the iPhone's impressive features, users are always trying to make their gadget unique, transcending the already stylish iPhone design.
http://www.uniea.com/blog/81/transforming-geek-to-girly-rise-of-the-cute-iphone-case
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